Key Financial Advising
Project Type: Academic Concept Brand Project
Designed a cohesive brand identity and guidelines for Key Financial that communicate trust, professionalism, and long-term security for current and former NBA players.
The Key Financial Identity
On defense, you want to prevent your opponent from scoring easy baskets using man-to-man or zone defenses. The objective? Protect the key. That’s Key Financial’s goal, too. To protect the key to their client’s finances.
“We” Run This Team Together
The brand guidelines are full of “we statements” to remind the Key Financial team of the company’s collective goal: to work together to protect clients’ finances and help them find security. These statements are flexible, carrying over seamlessly into other aspects of the brand and reinforcing its mission.
View the full brand guidelines below.
