BISSELL Pet Foundation Walktail Challenge
Project Type: Non-Profit Social Media Campaign
BISSELL Pet Foundation’s WalkTail Challenge is a virtual fundraising event encouraging participants to walk with their pets while raising money for pets in need. I created social content to promote participation and drive engagement.
A series of social posts and a Facebook group banner guided participants through the campaign — from building anticipation to the final push — keeping the 3,300+ member community engaged throughout the challenge.
Canva story templates, an interactive bingo card, and TikTok content gave participants fun ways to engage beyond just walking.