2025 BISSELL Blocktail Party
Project Type: Event Design
Designed event collateral for the 2025 BISSELL Blocktail Party—BISSELL Pet Foundation's largest annual fundraiser—spanning pre-event promotion through on-site signage and branded guest experiences.
Pre-Event
Designed an informational handout for guests, featuring a custom icon set.
Created a bus advertisement to build awareness and drive ticket sales locally in Grand Rapids ahead of the event.
Designed a series of emails including a one week countdown, auction sneak peek, and auction launch—keeping attendees informed and engaged leading up to the event.
Created for internal promotion at BISSELL headquarters, these screens generated awareness and excitement among staff ahead of Blocktail.
At the Event
On-site signage—from the welcome banner to vendor and sponsor recognition—created a consistent visual environment throughout the event space.
Custom drink labels were designed with BPF's mission in mind—every detail of the guest experience tied back to saving homeless pets.