Ferris Outfitters Branding
Project Type: Branding
Ferris Outfitters is Ferris State University’s new campus store, replacing Barnes & Noble and reintroducing the space as a student-first, one-stop shop. The store provides spirit gear, school supplies, snacks, and student services — all in one place.
I collaborated with a team of three to develop the branding and identity system for Ferris Outfitters.
I initiated the design direction for “Vintage Refresh,” a concept that celebrates Ferris’ rich history while reintroducing Ferris Outfitters as the heart of Ferris—a welcoming place where anyone can come to get the products and services they need.
I created the final logo system for Ferris Outfitters, including an emblem (with a tagline developed alongside a copywriter), a stacked logo, and a one-line wordmark.
The storefront features a prominent acrylic sign designed to highlight the personality of the brand and invite students into Ferris Outfitters.
